Designer Outlet Soltau


The premium outlet village between Hamburg, Hanover and Bremen

The "Lüneburger Heide" in Northern Germany is always known as a holiday and recreational area. Since August 2012 the Designer Outlet Soltau enriches this region and sets new standards in this growing retail channel in Germany. Last year and sample collections, as well as overproduction goods are offered 30-70% below the recommended retail price, all year round.

More than 7.9 million inhabitants

Soltau is situated exactly at the centre of the triangle formed by the three metropolises Hamburg, Hannover and Bremen, which are rich in purchasing power. It is located directly adjacent to the A7 - one of the most important north-south traffic axes in Germany - with over 24 million vehicles per year – and can be easily accessed by car by 7.9 million inhabitants within 90 minutes. Complemented by the potential of 12 million tourists in Lower Saxony every year,  it is a unique location in Germany.

High-quality village architecture, designed in the style of a naturally-grown small town, the Designer Outlet offers an international competitive business mix and excellent retail standards. Over 60 shops, cafés, restaurants and a children’s playground are being built on a gross leasable area of 13,500 sqm, making the Designer Outlet Soltau an ideal destination for fashion and shopping aficionados. Just under 50 % of the shops will offer designer and fashion brands. It is also planned to include products from sport & outdoor, shoes & leather, lifestyle, accessories and children’s clothing sectors. The shops in the Designer Outlet Soltau are operated either by the manufacturers themselves or by their exclusive trade partners.

The 'open' centre invites customers to shop under the open sky. The attractive architecture, incorporating modern and typical regional stylistic elements, was designed by ATP N+M architects and engineers, Offenbach am Main. The eight 'heath cottages' – small half-timbered houses with thatched roofs – are a real feast for the eyes and lend the Premium Designer Outlet a special charm. The 80 million euro project is being developed by the Mutschler Group. ROS Retail Outlet Shopping has been responsible for the Property and Centre Management from July 2011.



0.26 million inhabitants | 30 minutes
4.1 million inhabitants | 60 minutes
7.9 million inhabitants | 90 minutes


Conveniently located right by the Soltau-Ost exit on the A 7 motorway. The A 7 is the most important north–south traffic axis in Germany and longest national motorway in Europe. With over 24 million vehicles a year, the A 7 is one of the most frequented motorways in Germany.


With over 5 million overnight stays and 39 million day guests every year (2015), the Lüneburger Heide is one of the best-known German local leisure parks and leisure regions. The Lüneburger Heide is Europe‘s number 1 adventure region: no other region has so many recreation parks over a comparable area. The renowned Heide Park Soltau, which attracts 1.4 million visitors annually, is only 10 minutes’ drive away.


Premium Village 


13,500 sqm incl. restaurants


Designer Outlet Soltau – German Service Award 2015, Category „Retail Lifestyle“


approx. 1,200 free parkings


August 2012



Marc O'Polo
Gerry Weber


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Designer Outlet Soltau

Leasing brochure 2018/19