Retail
ROS Retail Excellence.
Driving sustainable retail performance to increase density
The role of each store is crucial to the success of Designer Outlets. Therefore, maintaining a strong brand partner relationship has been always the difference to the classic shopping centre business due to the outlet concept. New retail tracking and monitoring technologies enable a data-driven retail management and new digital tools offer new opportunities. But also ‘green retailing’ has changed the requirements in the sector.
The ROS retail team is in permanent contact with all brand partners and organises individual business review meetings based on the latest store data to improve the performance in a sustainable way.
An agreed package of measures in retail, marketing and facility with mutual promise ensures a successful long-term business relationship. Regular Shop Manager Meetings are held to inform and stimulate a joint understanding in the outlet. The ROS Retail Academy in each centre provides standards, retail trainings and tools focused on motivating shop staff and driving performance on an ongoing basis. Overall objective is to create a win-win situation for brand partners, the operator and the landlord.
The ROS Retail Academy includes the following initiatives to support brand partners:
Customer Satisfaction Analysis
Customer Service Trainings
Intercultural Customer Service Trainings
Visual Merchandising Trainings
Loss Prevention Trainings
Mystery Shopping
Shop Promotion Services
Window of the Month Award
Meet & Greet Award
“Especially in uncertain times, consumers are turning to Designer Outlets for their unique shopping experience. Our passion is to create unique shopping destinations to fulfill customer and brand partner expectations that pay off.”
Elke Schöpf,
Retail & Operations Director,
ROS Retail Outlet Shopping