Leasing

ROS Pan-European Leasing.

Asset management strategies with desirable brands to tap the full catchment potential of each outlet centre

The world of retail is always on the move, especially with the rise of an omnichannel approach. Nevertheless, physical retail remains the preferred shopping channel for 60% of Europeans. New retail real estate concepts that can offer great shopping experiences like Designer Outlets and innovative outlet concepts are in high demand.

The ROS leasing team has more than 1,000 brand partners in its portfolio and is growing every day. Thanks to a European key account structure, the team maintains a close brand partnership and is part of a European fashion retail network. The constant exchange and the permanent monitoring of the European outlet market creates unique opportunities. Considering each individual outlet location, the catchment potential as well as the local retail density and the sensitivity of the target brands, the team develops a tailor-made leasing strategy with an asset management programme for brand partners and investors. Green leases and the omnichannel consideration of are now market standards.

“A balanced brand and category mix as well as a long-term cooperation with our partners are essential for the success of a Designer Outlet. With our lean structure and ‘trading-up’ strategy, we are able to create desirable shopping destinations that meet brand partners’ requirements and changing customer demands.”

Mireia Rodríguez Burguera,
Leasing Director,
ROS Retail Outlet Shopping

Why food matters!

Modern food courts as key elements to create meeting places for family and friends

The combination of dining and retail is today a popular demand from customers, who are looking not only to enjoy a good meal or a drink, but also to meet, spend time and have fun with family and friends.

Designer Outlets are regional shopping destination by nature, so the F&B offer is more decentralized as a ‘pit stop’. Some locations have the potential to become more daily food destinations, taking here a centralized approach with a Food Court. ROS pursues a site-specific F&B strategy, taking into account the eating habits and opportunities of each location. The main objective is to develop a F&B offer that meets the culinary needs of current and potential customers