Tailor-made leasing strategies and asset management with desirable brands for the catchment area.
The retail of designer, fashion and lifestyle brands is always in motion.
The growing use of smartphones, tablets and new mobile devices also accelerated the
e-commerce in these sectors. According to a current research study, retail is still
the favourite shopping channel for 60 % of Europeans.
Today, shopping centres and designer outlets are important pillars of the retail landscape.
New real estate concepts which can provide great shopping experiences are still in demand.
However, all these trends created a multi-channel strategy of brands, a new and different shopping behaviour and therefore a faster change in brand demands. Leasing by ROS Retail Outlet Shopping observes the permanent changes in retail of designer, fashion, sport and lifestyle brands.
The leasing team develops tailor-made leasing strategies with location orientated category and brand mix in consideration of the centre concept, the competition, brand ownership, affinity and awareness as well as the retail density and sensitivity of the targeted brands.