About Us

ROS Is Creating Desirable Outlet Shopping Destinations Since 2011.

ROS Retail Outlet Shopping develops, manages and operates retail real estate to drive value for customers, brand partners and investors. Owner-managed, lean and fast.

ROS Retail Outlet Shopping is one of Europe’s leading retail real estate consulting and centre management companies specialised in Designer Outlets and innovative outlet shopping concepts in Central Europe. Our management approach is holistic, individual, local, owner-managed, streamlined and always in line with the interests of customers, investors and brand partners – simply your added value in retail real estate.

Your Advantages In Detail

  • Taylor made, because independent

  • Owner managed service and consulting company for designer outlet villages and center, Factory Outlet and Value Center as well as innovative mixed-use retail formats

  • Setup and implementation of center management, brand and category mix, leasing, operation including successful marketing to the point of asset-management

  • Short, quick and professional decision processes in favour of the center

  • Individual support of tenants and other partners, no „big group“ thinking

  • "Exceptional service for the utmost customer service" to achieve long term, exceptional success for investors and brands

Key Success Factors

for Brand Partners

  • Contented brand partners – best value for money

  • Quick and professional decisions

  • Individual service, small team, cooperation with the brands

  • Create market transparency, support for the brands

  • Create additional value for the brands

for Investors

  • Professional management of retail real estate over the whole lifecycle

  • Long term value increase for investors – exceeding market average

  • High market capitalisation on exit

  • Small, flexible, competent team and individual client services

  • Creation of long term value and sustainability

  • Comprehensive consulting, development of strategies and concepts with implementation

  • Reliability by owner managed structure

ROS ‘BOLD’ Strategy

ROS Retail Outlet Shopping follows a ‘BOLD’ strategy aimed at driving growth and balancing the realities of short-term challenges with long-term strategic priorities. In this context, we are placing the customer first, driving forward our planned centre extensions and taking a holistic approach to adapt each centre to the fast-shifting market demands and individual stage of the asset lifecycle.

“As new trends take shape, the entire European Outlet Market today faces the challenge of becoming a catalyst that brings together, landlords and brand partners to create vibrant places that serve today’s customer and the community best. Outlet operators have an opportunity in 2023 to reinvent themselves and forge new ways of engagement when it comes to sustainability and digitalisation as well as regulatory and other disclosures to working with policymakers, industry bodies and other stakeholders to jointly address pain points.”

Thomas Reichenauer,
Co-Founder & Managing Director
ROS Retail Outlet Shopping

  • With ‘trading-up’ at the heart of the Leasing strategy, ROS Retail Outlet Shopping refines its approach around brand mix with a focus on premium and upcoming local brands in line with the specific characteristics of each centre to drive rental income. Key focus points in 2023 include optimising the category mix with the introduction of new categories, enhanced F&B as well as retail innovations for the planned centre extensions.

  • Driving traffic and tourism and positioning the centres as regional shopping destinations are the key objectives of our marketing strategy here. We aim to boost marketing penetration in the catchment areas through an optimised media mix, improved customer journey from an increased on-site experiential factor with enhanced sustainability initiatives, leveraging tourism potential and a strong loyality programme.

  • ROS Retail Outlet Shopping will also unleash the full potential of retail across the portfolio to drive retail excellence and sales by improving conversion, ATV and further retail KPIs as well as providing retail and HR support in addition to offering an upgraded ROS Retail Academy programme. Fostering a better and closer brand partner relationship, improving customer services and acting as a ‘green ambassador’ will also prove to be vital in reframing retail.

  • The fourth pillar of the ‘BOLD’ strategy is based on continuing to drive asset value through integrated centre management for brand partners, investors, customers and communities. The integrated center management is ROS core business and provides excellent services to all stakeholders. Based on the local centre characteristics, the stage in the property’s lifecycle, ROS develops for each centre an individual Lifecycle Asset Value Creation strategy based on planning opportunities for modifications and centre extensions. We are currently in various stages of development of our seven centre extensions in Poland, Germany, Croatia, Portugal and Hungary.

  • ROS Retail Outlet Shopping will drive growth in a sustainable way in all locations, while further balancing its presence at European level. Following the launch of the #bettershopping campaign in 2022, we will intensify its CSR and ESG activities in order to deliver both clear and measurable impact and emotional engagement with consumers and communities. ‘Organising for growth’ also means to use digitalisation as a means to further increase efficiency and flexibility in our operational framework.

COMPANY PROFILE