More than 15,000 visitors at the Grand Opening of Designer Outlet Croatia

The opening of the new and largest outlet in Croatia was spiced up by Severina, and some of the first customers were Sandra Bagarić, Andrea Andrassy, Damir Kedžo, Mario Petreković and Zsa Zsa.

More than 15,000 visitors attended the grand opening of the new and largest outlet in Croatia, Designer Outlet Croatia, on Thursday, 21 June. During pink ribbon cutting, Severina invited all visitors to indulge in shopping in shops offering more than one hundred fashion and lifestyle brands at outlet prices, which are 30% to 70% lower compared to recommended retail prices year-round.

Among the first visitors who enjoyed shopping in the unique environment and architecture of the outlet inspired by Croatian regions were famous Croatians like Sandra Bagarić, Andrea Andrassy, Damir Kedžo, Mario Petreković, young singer Zsa Zsa and popular Croatian designers Đurđica Vorkapić and Ksenija Vrbanić.

After shopping and exploring a wide gastronomic offer in the outlet, many visitors and fashion lovers attended a free concert by Severina and enjoyed the first public performance of her new ballad ‘Unaprijed gotovo'. 

Rich offer for all tastes and styles

Sport enthusiasts checked the offer at Adidas, Under Armour, Sport Vision and Superdry store which welcomed them with big discounts. Men with refined tastes were won over by the offer of brands Joop!, Strellson and Canali in Heraldi. The offer in Guess and shops Armani Exchange, Sportina and XYZ Outlet with brands such as Michael Kors, Ugg, Tosca Blu, and Dsquared captured the attention of many female visitors who combined their clothes with shoes from shops Mass Shoes, Guliver and NINE WEST. The joy of shopping was completed with Douglas perfumery and Croatian design in Hippy Garden & Xenia Design pop-up shop.

The Lotrščak Tower and Dubrovnik City Bell Tower with a view of IKEA store Zagreb

In the outlet which is, in this phase, spreading over 15,000 sqm, there is also a small farmers’ market of products from local farmers which aroused interest of everyone who lead an active and healthy life. The entire outlet was built with sustainability in mind and, and the unique shopping experience was enrichened by its architecture inspired by Croatian regions. While exploring the outlet offer, many visitors stopped by replicas of Lotrščak Tower and Dubrovnik City Bell Tower, while they also had a chance to walk through Dalmatian streets.

Designer Outlet Croatia is powered by the investors, IKEA Centres and Mutschler Outlet Holding AG and one of the leading European outlet managers, ROS Retail Outlet Shopping, that have already cooperated in the project of Designer Outlet Algarve in Portugal. You can find more information on new shopping destination and rich offer at