GAP returns to Poland after 10 years with new opening at Designer Outlet Warszawa

Vienna, 17 September 2024

Almost 320 sqm – this is the area of ​​the first GAP outlet store opened after years of absence in the Polish market. The brand chose Designer Outlet Warszawa as the place to return to the country, with a large outlet store that has a wide range of clothing for all ages.

This is indeed a highlight season, which customers have been waiting for almost 10 years. GAP has returned to Poland with a store in the largest premium outlet destination. At Designer Outlet Warszawa, fans of the brand can choose from a wide range of collections dedicated for all generations – from newborns to teenagers as well as women and men.

“The addition of such a well-known and beloved brand to our offer is another step towards the development of an excellent brand line-up, which answers to an increasing demand from younger customers. At the same time, this is another high-profile market debut that has taken place right here in our centre. We are delighted to be able to provide an undoubted icon of American pop culture among the many well-known brands present here. This will certainly be a long and fruitful cooperation,” says Katarzyna Ciemińska Centre Manager at Designer Outlet Warszawa, managed by ROS Retail Outlet Shopping.

The outlet store in Designer Outlet Warszawa will be the brand's third in Central Europe. In addition, GAP only operates four regular stores in the region, in the Czech Republic, Slovakia and Hungary.

About GAP

GAP is an American clothing brand known in every latitude, which, by combining generations, quickly grew into a recognizable, strong icon of pop culture. It is the characteristic sweatshirts with a large logo that modern idols like to show themselves wearing: Hollywood stars, sports stars, or top musicians around the world. All thanks to the clear vision and mission of GAP, which perfectly fit the needs of its recipients at the turn of the decades.

Since its creation in the colourful 60s (1969), the brand has embodied what is most American – modern, cheerful optimism, and its style is loved all over the world for crossing generations and eras, offering timeless and versatile products. Neutral colours, high-quality fabrics obtained from natural fibers, classic but always trendy cuts – all this has made the brand loved by millions. The GAP style is described as "straight from New York streets" or "American" – commonly associated with minimalism with a sporty accent, it indicates a comfortable and healthy lifestyle for everyone and at any age.

This is where the name "GAP" comes from. The creators of the brand, Donald and Doris Fisher, wanted to fill the intergenerational gap, they wanted to be the missing link between what the retail industry offered in the 60s and 70s and what customers really expected from a clothing store. They certainly succeeded.

Fans of the brand grow with it and find collections for themselves here at any age. And the optimistic sense of American style promoted by GAP still connects individuals, generations and cultures. Now again in Poland.