Designer Outlet Croatia Celebrates the Launch of HUGO with an Exclusive Event
Croatia, 21 November 2024
Expanded BOSS store debuts HUGO’s brand in an exclusive, star-studded celebration at Designer Outlet Croatia.
The Designer Outlet Croatia, managed by ROS Retail Outlet Shopping, has expanded its brand mix with the introduction of HUGO, a contemporary fashion brand celebrated for its bold designs and premium quality. HUGO now occupies part of the newly expanded BOSS store, which spans an impressive 720 square meters. This addition enhances the centre's reputation as a top premium outlet shopping destination in the region. HUGO brings a distinctive collection of apparel for men and women, offering modern cuts, daring details, and statement pieces designed for those seeking to express their individuality.
An Exclusive Event to Celebrate the Opening
To mark the occasion, Designer Outlet Croatia hosted an exclusive event that captured the essence of HUGO's style. Guests enjoyed a lively atmosphere with urban DJ beats, exquisite bites and desserts, and coffee-based cocktails crafted by renowned bartender Filip Lipnik. Television host Ivan Vukušić kept the energy high, while influencers and celebrities explored the new collection dressed in HUGO outfits, showcasing the brand's casual yet luxurious appeal.
Influencers like Paula Sikirić, Jelena Perić, and Pedro Soltz, as well as well-known personalities including Filip Rudan, Ana Begić Tahiri, and Ante Gelo, were among the attendees. A highlight of the event was an impromptu guitar performance by Ante Gelo, adding a unique and memorable touch to the celebration.
Strategic Growth and Future Plans
Nikola Grđan, Centre Manager at Designer Outlet Croatia, shared insights on the centre's successful year and ambitious expansion plans: "2024 has been a landmark year for us, with the introduction of international brands such as Wellensteyn and strategic store expansions, including Tommy Hilfiger, Calvin Klein, and Guess. The addition of HUGO and the expansion of the BOSS store represent pivotal milestones in our growth strategy. Looking ahead, we are excited for the future, which will an include a centre extension with an additional 6,000 sqm of gross lettable area and a new 12,000 sqm retail park, ensuring an enhanced experience for our visitors."
Grđan was joined by Matej Gomboc, Brand Manager for Hugo Boss in Slovenia and Croatia, for the ribbon-cutting ceremony, which officially inaugurated the HUGO brand at Designer Outlet Croatia.
The Largest Premium Outlet Village in Croatia
Located just 20 minutes from the centre of Zagreb, Designer Outlet Croatia is the largest outlet centre in Croatia at the crossroads of Southeastern Europe and is anchored by an IKEA store, which attracts 2 million visitors annually. Opened in 2018, Designer Outlet Croatia offers more than 100 fashion and lifestyle brands like Boss, Tommy Hilfiger, Calvin Klein, Lacoste, Ted Baker, Patrizia Pepe, Guess, Desigual as well as Adidas, Under Armour, Puma, Converse and many more, 30-70% off, all year round The addition of HUGO further cements the centre’s position as a must-visit shopping destination for fashion enthusiasts.
