Designer Outlet Kraków Welcomes More Than 50,000 Visitors on Opening Weekend
Kraków, 26 May 2025
More than 50,000 visitors embraced the grand opening of Designer Outlet Kraków, discovering exclusive discounts and a vibrant experience at Poland’s newest premium outlet destination.
The grand opening of Designer Outlet Kraków on Thursday, 22 May, drew enthusiastic crowds eager to discover the city’s newest shopping destination. Over 50,000 visitors attended the opening weekend, underlining the centre’s strong regional pull and growing appetite for outlet shopping. Shoppers were welcomed with exclusive opening offers, lively entertainment, unique selfie points and gift card promotions—setting the stage for a dynamic debut and a new chapter in outlet shopping in southern Poland.
The opening weekend delivered a strong start for brand partners, with standout performances across the board.
“The launch was extremely positive for us,” said Pawel Osuch, Retail Area Manager at PVH. “Thanks to a well-executed promotional campaign, both Calvin Klein and Tommy Hilfiger welcomed around 7,000 guests over the first three days alone. That strong turnout definitely boosted our opening results—an encouraging start!”
Eva Slobodníková, VM & DTC Activation Manager Factory Outlets East at adidas, noted: “It was a successful opening with high performance. Our special offer attracted attention, and T-Toe sneakers stood out among our bestsellers—proving once again the trend is strong.”
Aleksandra Gibaszek, Global Commercial at Desigual, added: “The event attracted significant interest, and customers were clearly delighted with the special offers and overall atmosphere. The cotton candy stand in front of our store was also a hit—it really added to the buzz.”
Developed and owned by KG Group and managed by ROS Retail Outlet Shopping, Designer Outlet Kraków stands out with over 19,000 sqm of GLA and more than 120 fashion and lifestyle brands, including adidas, Guess, Tommy Hilfiger, Puma, Calvin Klein, Swarovski, Desigual, New Balance and many more with year-round discounts of 30–70%—making it a highly attractive destination for value-conscious shoppers.
“Outlet shopping continues to gain momentum across Europe, and the response to the opening confirms the potential of this location”, said Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping. “I am confident that with its unique brand and category mix and further amenities, Designer Outlet Kraków will become a go-to destination for both locals and tourists alike.”
Complementing the shopping offer are nine restaurants and cafés, including international names like Starbucks and local favourites such as Przystanek Pierogarnia. Alongside a children’s play area and modern coworking space, Designer Outlet Kraków blends shopping, dining and leisure into one inviting experience.
Strategically located at the intersection of Nowohucka and Galicyjska streets, Designer Outlet Kraków is part of a 12-hectare integrated retail zone alongside two established Atut retail parks. The destination offers over 2,000 parking spaces and a dedicated municipal bus stop, ensuring convenient access for shoppers from across the region and beyond.
“This is more than just a shopping centre,” said Krzysztof Gaczorek, CEO of KG Group. “Designer Outlet Kraków has been created as a space where people can shop, relax and enjoy. We’re proud to contribute to the region’s development with a destination that brings people together and adds real value to the community. We truly believe it will become the beating heart of Kraków.”