Designer Outlet Warszawa wins gold at the XIII PRCH Retail Awards
Representatives of Designer Outlet Warszawa with golden statuette for Redevelopment / Expansion / Modernisation of a shopping facility at the XIII PRCH Retail Awards
Warsaw, 30th November 2022
Designer Outlet Warszawa is awarded gold in the category of Redevelopment / Expansion / Modernisation of a shopping facility at the XIII PRCH Retail Awards.
The PRCH Awards gala organised by the Polish Council of Shopping Centres took place on 24 November. The main objective of the competition is to promote best business practices in the shopping centre sector in Poland. The PRCH Retail Awards are considered to be the most prestigious and credible on the market. The submitted projects undergo a transparent multi-stage evaluation and verification process, which allows the independent jury to select the winners.
This year's edition had a record number of entries, awarding golden statuettes in 10 different categories. Among the winners is Designer Outlet Warszawa, which in 2021 inaugurated its new extension with additional 5,500 sqm and more than 25 new stores. A newly designed food court and further 500 parking spaces in a convenient multi-storey car park with direct access to the shopping aisles completed the project. The awarding of the gold statuette in the category of Redevelopment / Expansion / Modernisation of a retail facility was decided, among other factors, by the size of the investment, the level of marketability, the final visual effect and the performance of the centre after the expansion.
"The centre extension allowed us to select tenants in a very unique way, introduce many desirable premium brands and ensure an even higher level of customer experience and satisfaction. Today, we are the largest premium fashion outlet centre in Poland and the most attractive shopping destination in the region", says Katarzyna Ciemińska, Centre Manager at Designer Outlet Warszawa, managed by the Austrian operator ROS Retail Outlet Shopping.
With a gross lettable area of 23,000 sqm, Designer Outlet Warszawa is Poland’s flagship outlet destination and hosts more than 130 designer, fashion & lifestyle brands, with a unique variety of international premium names, like Armani, Boss, Lacoste, Marc O’Polo, MaxMara, Swarovski, Tous and many more, attracting 2.4 million visitors a year. Designer Outlet Warszawa has received multiple awards over the years, the latest of which include ‘Commercial Property Market’s Investment of the Year 2021’ by Prime Property Prize and ‘Best CEE Expansion Project 2022’ by Europa Property CEE Retail Awards.
