Frauke Aumann – Country and Center Manager at Designer Outlet Soltau
Frauke Aumann, new Country Manager Germany at ROS Retail Outlet Shopping, is responsible for Designer Outlet Soltau and City Outlet Geislingen.
Soltau, 3 August 2023
ROS Retail Outlet Shopping, the operator of Designer Outlet Soltau and City Outlet Geislingen, has promoted Frauke Aumann to the newly created position of Country Manager Germany, who is now responsible for both outlet shopping destinations as Center Manager.
Frauke Aumann has been with ROS Retail Outlet Shopping since 2017, when she joined the operator as Senior Retail Manager at City Outlet Geislingen before becoming Center Manager just a year later. Since then, she has been responsible for the strategic and operational management of the home & lifestyle outlet in Baden-Württemberg.
With a proven track record of over 30 years in retail and international studies in England, Aumann began her career in the European outlet market in 2005, proving her versatility in the sector across retail, expansion and centre management on both the tenant and landlord side.
Aumann is particularly proud of her success at the helm of City Outlet Geislingen during the Covid-19 pandemic, when the outlet center was the first one in southern Germany to reopen after the strict lockdown thanks to close cooperation with local authorities and service providers as well as the quick implementation of an efficient hygiene concept that met the highest safety standards.
Aumann has expressed her enthusiasm for her new role as Country Manager, in which she will further strengthen ROS Retail Outlet Shopping in the German market. “I am thrilled about this new chapter in my career and eager to further develop not only City Outlet Geislingen, but also Designer Outlet Soltau along the local center teams, brand partners and other stakeholders. I am also very happy to represent ROS as one of the leading European outlet operators in Germany,” she explained.
"We are very pleased that Frauke has accepted the newly created position as Country Manager for ROS Retail Outlet Shopping in Germany. We are convinced that with her extensive experience and knowledge in the industry, she will not only manage City Outlet Geislingen, but also Designer Outlet Soltau even more successfully, and will also represent ROS professionally in the German market,” said Thomas Reichenauer, Co-Founder and Managing Director at ROS Retail Outlet Shopping.
ROS Retail Outlet Shopping, headquartered in Vienna, is one of Europe’s leading outlet operators Europe with centers in Germany, Poland, Hungary, Italy, Portugal, Croatia, Spain, Belgium and further new developments. In Germany, the company is represented by Designer Outlet Soltau, which was named Europe's Best Boutique Outlet Center 2021/2022 in the latest ecostra’s annual reports, and City Outlet Geislingen, located right next to the WMF headquarters and close to the city of Stuttgart.