Welcome 2023!

The new year has fully arrived, and ROS is ready to adapt to the current difficult economical European situation and embrace the changes and opportunities ahead.

Inflation landed like a thud in the retail sector in 2022, with tightening constraints on consumer spending. As the cost-of-living crisis bites, more and more customers are becoming more sophisticated in their purchasing behaviour.

The European Outlet Market demonstrated in such difficult times a USP and proved this already during the pandemic. The best value for money with a unique brand-mix and the welcoming atmosphere ouf outlet centres make them the perfect day-out destination.

In 2023, ROS aims to enhance the USP in all 12 premium outlet shopping destinations in consideration of current consumer trends, driving customer engagement and loyalty through social media, CRM and email marketing.

Furthermore, given the current stagnation of e-commerce after gaining momentum during the pandemic, creating an emotional "phygital" shopping experience with unique features will also be critical to attract and retain customers in physical shopping destinations. Only retailer and shopping destinations which understand to act as ‘best friend’ and help customers through this difficult times will be successful.

ROS is looking forward to continuing to create added value for customers, brand partners, investors, communities and further stakeholder and move on to a successful year.

Worth to read:

The State of Fashion 2023
The Business of Fashion and McKinsey

What matters to today’s consumers
2023 consumer behavior tracker for the consumer products and retail industries Capgemini 2023